You have to eat the ears off first if you get the bunny," declared Linda Haught, a homemaker from Alexandria, Va. "That’s the rule. Any other Peep, you eat the head first.
It also says 8,000 Peeps bunnies, stacked atop one another, would reach the top of the Sears Tower in Chicago. That’s also 260,000 calories, if you’re wondering.
There’s something mystical about Peeps," said Matthew Beals, a New York filmmaker who has shot a 45-minute documentary about people obsessed with the spongy bunnies and chicks. "They really inspire a passion. People either love them or hate them.